Here is the brief of my first school project:

Starting from observation, you have to discover, to interpret and to analyse something specific or not to chinese context (product, a place, a behaviour …).

That means you can adapt, something wich still exist or something totally new, but the result has to be innovative regarding to the target.

You have to implement a « User Centred Design » process and integrate some anthropologic tools in it. At the end of the project you will have to suggest a product, a service, a store, a place .. ,and take care about the whole experience !

Thanks to your friend « Chang » you could go further and deeper in your understanding (instead only looking at). Your friend could be a « door opener », but you have to manage him/her …

I chose to work about the newspapers in China (on papers and websites). More explanation later…